Mottainai (pronounced moat-tie-nie) is a Japanese concept which conveys a sense of regret over waste, encouraging us to use our belongings for their entire lifespan. This feeling is being shared among a growing number of consumers who wish to source their clothing in a more sustainable manner. Here at Mottainai Clothing, we share this ideology and aim to help reduce the environmental impact of fast fashion, one pre-loved garment at a time.